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Title: The impact of perceived channel utilities and shopping orientations on Singapore Internet users' online buying behavior.
Authors: Montano Elisa Masil.
Ng, Kwee Hiong.
Seah, Su Wei.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This research was conducted with the general objective of identifying factors that influence Singapore consumers to purchase or not to purchase over the internet.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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