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Title: Alignment of corporate concept and resource allocations
Authors: Florian D. Frey
Keywords: DRNTU::Business::Management
Issue Date: 2003
Abstract: This thesis investigates based on an inductive empirical study the alignment of corporate concept and resource allocations. The goal is to describe and explain with publicly available information the progression of the degree of consistency between a summary of the publicly announced corporate strategy (i.e. the corporate concept) and the resource allocation activities of Unilever.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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