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Title: The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
Authors: Gaude, Nadine.
Keywords: DRNTU::Business::International business
Issue Date: 2004
Abstract: Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese based apparel manufacturer Giordano will serve as two excellent examples in this comparison.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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