Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/72962
Title: Persuasiveness of online product recommendations : the roles of warranting theory and credibility
Authors: Lew, Zi Jian
Keywords: DRNTU::Social sciences::Communication::Communication theories and models
Issue Date: 2017
Source: Lew, Z. J. (2017). Persuasiveness of online product recommendations : the roles of warranting theory and credibility. Master's thesis, Nanyang Technological University, Singapore.
Abstract: When people make decisions, they want to know if the information they obtain online comes from authentic sources. Online judgments of a communicator’s authenticity involve making evaluations on at least three criteria: the warranting value of information, the communicator’s credibility, and the credibility of those who provide information about the communicator. This study articulates two theoretically novel aspects of warranting theory: meta-warranting (communicators’ tendency to be more truthful when an observer can corroborate their claims than when observers cannot) and meta-meta-warranting (an observer’s perception that a communicator is truthful when the communicator provides the observer with the potential to corroborate information). Through an experiment set in a crowdfunding context, support was found for the meta-meta-warranting prediction that if observers are afforded the potential to corroborate information about a target communicator, they believe that the communicator is more authentic than if they are not afforded the potential to corroborate.
URI: http://hdl.handle.net/10356/72962
Rights: Nanyang Technological University
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

Files in This Item:
File Description SizeFormat 
Submitted to Library NTU Format with acknowledgements.pdfMain article, with tables and appendices1.54 MBAdobe PDFThumbnail
View/Open

Page view(s) 50

211
checked on Oct 26, 2020

Download(s) 50

56
checked on Oct 26, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.