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dc.contributor.authorLew, Zi Jian
dc.identifier.citationLew, Z. J. (2017). Persuasiveness of online product recommendations : the roles of warranting theory and credibility. Master's thesis, Nanyang Technological University, Singapore.
dc.description.abstractWhen people make decisions, they want to know if the information they obtain online comes from authentic sources. Online judgments of a communicator’s authenticity involve making evaluations on at least three criteria: the warranting value of information, the communicator’s credibility, and the credibility of those who provide information about the communicator. This study articulates two theoretically novel aspects of warranting theory: meta-warranting (communicators’ tendency to be more truthful when an observer can corroborate their claims than when observers cannot) and meta-meta-warranting (an observer’s perception that a communicator is truthful when the communicator provides the observer with the potential to corroborate information). Through an experiment set in a crowdfunding context, support was found for the meta-meta-warranting prediction that if observers are afforded the potential to corroborate information about a target communicator, they believe that the communicator is more authentic than if they are not afforded the potential to corroborate.en_US
dc.format.extent85 p.en_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communication::Communication theories and modelsen_US
dc.titlePersuasiveness of online product recommendations : the roles of warranting theory and credibilityen_US
dc.contributor.supervisorJoseph Bart Waltheren_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US​Master of Communication Studiesen_US
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