Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/72962
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dc.contributor.authorLew, Zi Jian
dc.date.accessioned2017-12-15T05:43:43Z
dc.date.available2017-12-15T05:43:43Z
dc.date.issued2017
dc.identifier.citationLew, Z. J. (2017). Persuasiveness of online product recommendations : the roles of warranting theory and credibility. Master's thesis, Nanyang Technological University, Singapore.
dc.identifier.urihttp://hdl.handle.net/10356/72962
dc.description.abstractWhen people make decisions, they want to know if the information they obtain online comes from authentic sources. Online judgments of a communicator’s authenticity involve making evaluations on at least three criteria: the warranting value of information, the communicator’s credibility, and the credibility of those who provide information about the communicator. This study articulates two theoretically novel aspects of warranting theory: meta-warranting (communicators’ tendency to be more truthful when an observer can corroborate their claims than when observers cannot) and meta-meta-warranting (an observer’s perception that a communicator is truthful when the communicator provides the observer with the potential to corroborate information). Through an experiment set in a crowdfunding context, support was found for the meta-meta-warranting prediction that if observers are afforded the potential to corroborate information about a target communicator, they believe that the communicator is more authentic than if they are not afforded the potential to corroborate.en_US
dc.format.extent85 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communication::Communication theories and modelsen_US
dc.titlePersuasiveness of online product recommendations : the roles of warranting theory and credibilityen_US
dc.typeThesis
dc.contributor.supervisorJoseph Bart Waltheren_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degree​Master of Communication Studiesen_US
dc.identifier.doi10.32657/10356/72962-
item.grantfulltextopen-
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