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Title: Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
Authors: Han, Hilda Mei Ian.
Keywords: DRNTU::Business::Marketing
Issue Date: 2005
Abstract: Reviewing the antecedents of attitudes and intentions toward adoption and use of a new category of ICT, mobile data applications (MDA) and proposes a comprehensive framework that expands the antecedents of attitudes toward use, and explores the influence of prior experience with related ICT on intentions.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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