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https://hdl.handle.net/10356/7308
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Han, Hilda Mei Ian. | en_US |
dc.date.accessioned | 2008-09-18T07:43:18Z | - |
dc.date.available | 2008-09-18T07:43:18Z | - |
dc.date.copyright | 2005 | en_US |
dc.date.issued | 2005 | - |
dc.identifier.uri | http://hdl.handle.net/10356/7308 | - |
dc.description.abstract | Reviewing the antecedents of attitudes and intentions toward adoption and use of a new category of ICT, mobile data applications (MDA) and proposes a comprehensive framework that expands the antecedents of attitudes toward use, and explores the influence of prior experience with related ICT on intentions. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Marketing | - |
dc.title | Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. | en_US |
dc.type | Thesis | en_US |
dc.contributor.supervisor | Lam, Shun Yin | en_US |
dc.contributor.school | Nanyang Business School | en_US |
dc.description.degree | Master of Business Administration | en_US |
dc.contributor.supervisor2 | Gilbert, Arthur Lee | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Theses |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
NBS-THESES_257.pdf Restricted Access | 9.14 MB | Adobe PDF | View/Open |
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