Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7318
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHo, Hsueh Ling.en_US
dc.date.accessioned2008-09-18T07:43:43Z
dc.date.available2008-09-18T07:43:43Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/7318
dc.description.abstractThe case study is concerned with the factors that are important as a foundation for tourism marketing alliance formation and operation within the context of the Greater Mekong Subregion (GMS).en_US
dc.format.extent166 p.
dc.language.isoen
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing
dc.titleA case study of the greater Mekong subregion : bases for strategic alliances.en_US
dc.typeThesisen_US
dc.contributor.supervisorHenderson, Joan C.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMaster of Businessen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Theses
Files in This Item:
File Description SizeFormat 
NBS-THESES_266.pdf
  Restricted Access
3.91 MBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.