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Title: A case study of the greater Mekong subregion : bases for strategic alliances.
Authors: Ho, Hsueh Ling.
Keywords: DRNTU::Business::Marketing
Issue Date: 2002
Abstract: The case study is concerned with the factors that are important as a foundation for tourism marketing alliance formation and operation within the context of the Greater Mekong Subregion (GMS).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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