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Title: The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention.
Authors: Ho, Lai Ying.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2004
Abstract: This research focuses on investigating the effects of PWOM and NWOM in a single message from a single source.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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