Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/73614
Title: Blob invasion : a health campaign to reduce sedentary behaviour amongst deskbound working adults in Singapore aged 18 - 29 years old
Authors: Chua, Yiying
Foo, Jamie Rui Ting
Naland, Laura Kartika
Yap, Vivien Wei Qi
Keywords: DRNTU::Social sciences
Issue Date: 2018
Abstract: Blob Invasion is one of Singapore’s first workplace health campaigns targeted specifically at reducing sedentary behaviour amongst deskbound working adults aged 18 to 29 years old. There is growing evidence pointing to frequent exercise as insufficient in preventing the contraction of chronic diseases such as diabetes, cardiovascular diseases, and obesity. Our formative research suggested that reducing sedentary behaviour amongst deskbound working adults would help to prevent the contraction of such illnesses. Guided by the Protection Motivation Theory, this campaign sought to “empower young working adults to break up prolonged sitting” and reduce sedentary behaviour in the office. In collaboration with the National Healthcare Group, Blob Invasion was implemented in their corporate office; and made use of an illustrated character, Blob, to personify the problem and increase relatability. Blob served as a messenger for the consequences of sedentary behaviour and introduced three simple ways to break up prolonged sitting – stand, stretch, steps. The six-week long campaign educated employees on the issues of sedentary behaviour and provided opportunities for them to break up prolonged sitting throughout their day via events such as weekly challenges and a treasure hunt. The campaign saw promising results as scores for self-efficacy increased and a moderate number of people took more breaks from sitting throughout their work day. Insights gleaned also showed how a communication campaign executed in the workplace could be effective in creating sustained behaviour change for young adults in the workforce.
URI: http://hdl.handle.net/10356/73614
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
SCI17043.pdf
  Restricted Access
Main Report2.43 MBAdobe PDFView/Open
SCI17043 (Appendix).pdf
  Restricted Access
Report Appendix18.86 MBAdobe PDFView/Open

Page view(s) 5

256
checked on Oct 19, 2020

Download(s) 5

78
checked on Oct 19, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.