Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/73626
Full metadata record
DC FieldValueLanguage
dc.contributor.authorNg, Boon Kee-
dc.contributor.authorQuek, Natalie Jun Tian-
dc.contributor.authorK, Shaamini-
dc.contributor.authorTeo, Pamelin Wei En-
dc.date.accessioned2018-04-02T05:30:50Z-
dc.date.available2018-04-02T05:30:50Z-
dc.date.issued2018-
dc.identifier.urihttp://hdl.handle.net/10356/73626-
dc.description.abstractThis paper presents Ex-tension: Exercise to Release Tension, a communication campaign organised by four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The campaign goal is to increase the engagement of exercise as a form of stress management among university students aged 18 to 26 by reducing their barriers of exercise – time-consuming and prioritization of other activities – as identified from the formative research. The big idea is to encourage participants to prioritize exercise by branding it as a fun, active and healthy activity that does not take up a large amount of time. The key message is to promote the optimum time of exercising 30 minutes, 5 times a week, to activate hormones that help reduce stress levels. The campaign utilised mascots Stresso and Stressno, to communicate the campaign’s key messages, and highlight the importance and benefits of exercise as a fun, active and healthy method of stress management. The campaign achieved a slight decrease in the barriers of prioritising other commitments over exercise and perceptions of exercise being time-consuming. The decrease in barriers is likely to have led to an increase in self efficacy, which increased the intention to exercise to manage stress. As it is difficult to lower barriers within a short time period, the slight increase in intention can be viewed as important as the campaign has taken the first step in promoting positive mental health through the healthy method of exercise.en_US
dc.format.extent63 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University-
dc.subjectDRNTU::Social sciencesen_US
dc.titleEx-tension : exercise to release tensionen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKang Hyunjinen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
Files in This Item:
File Description SizeFormat 
SCI17023.pdf
  Restricted Access
902.02 kBAdobe PDFView/Open
SCI17023_Appendices.pdf
  Restricted Access
12.83 MBAdobe PDFView/Open
SCI17023_Accompanying Materials.zip
  Restricted Access
18.71 MBUnknownView/Open

Page view(s) 50

486
Updated on Nov 5, 2024

Download(s) 50

55
Updated on Nov 5, 2024

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.