Please use this identifier to cite or link to this item:
Title: The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping
Authors: Ji, Xiaoyue
Li, Ping
Zhuang, Jing
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: In this dissertation, the suthors identified and proposed the online product into eight categories and sought to examine the preferences of consumers for different online product categories.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

Files in This Item:
File Description SizeFormat 
  Restricted Access
737.34 kBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.