Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7370
Title: The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping
Authors: Ji, Xiaoyue
Li, Ping
Zhuang, Jing
Keywords: DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Marketing::Internet
Issue Date: 2001
Abstract: In this dissertation, the suthors identified and proposed the online product into eight categories and sought to examine the preferences of consumers for different online product categories.
URI: http://hdl.handle.net/10356/7370
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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