Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/7370| Title: | The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping | Authors: | Ji, Xiaoyue Li, Ping Zhuang, Jing |
Keywords: | DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Internet |
Issue Date: | 2001 | Abstract: | In this dissertation, the suthors identified and proposed the online product into eight categories and sought to examine the preferences of consumers for different online product categories. | URI: | http://hdl.handle.net/10356/7370 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-THESES_312.pdf Restricted Access | 737.34 kB | Adobe PDF | View/Open |
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