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Title: Service quality & customer retention in B2B E-commerce.
Authors: Ketan Chhotalal Modha.
Cholayil Sudharman Shyam.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This empirical study aims at determining service quality and customer retention in Business-to-Business E-commerce.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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