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Title: Identifying needs for the mobile data services : a cross-border strategic perspective
Authors: Au, Alfred Ko Chin
Chia, Poh Leong
Seah, Jeffrey Kwee Peng
Yau, Edmond Kin Hung
Keywords: DRNTU::Business::General::Economic and business aspects
Issue Date: 2002
Abstract: This study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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