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Title: Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
Authors: Pereira, Kiran.
Poh, Gary.
Soh, Stanley.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2004
Abstract: Understanding what are the value propositions that the air travel market in Singapore desires through the ranking of importance of the various value propositions by respondents from the general public and executives in the airline industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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