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Title: Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
Authors: Lim, Keeva Wan Hup.
Ng, Mei Sien.
Keywords: DRNTU::Business::Advertising::Advertising method
Issue Date: 2001
Abstract: This study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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