Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorYong, Amanda Hui Qi-
dc.description.abstractThis study examines the effectiveness of government communication with undergraduates in Singapore. Through a thorough literature review, research gaps were identified and a theoretical framework was established. Although undergraduates are a vital group of voters, little research has been done to evaluate the effectiveness of government communication with this target group. Secondary research was performed to understand the status quo. Budget 2018 was used as a representative of government communication throughout the paper. Focus group interviews were conducted to gain insight on the perceptions of the undergraduate population towards government communication. This in turn allowed the study to assess whether current communication methods and messages have been effective. The research confirms that the Singapore Government is currently ineffective in reaching out to the undergraduates in Singapore. Further tweaking is necessary for the Government to truly engage with Singapore's undergraduates.en_US
dc.format.extent44 p.en_US
dc.rightsNanyang Technological University-
dc.titleThe effectiveness of government communication with undergraduates in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorWu Wei (SSS)en_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
item.fulltextWith Fulltext-
Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
FYP_Amanda Yong FINAL.pdf
  Restricted Access
1.42 MBAdobe PDFView/Open

Page view(s) 50

Updated on Apr 14, 2021

Download(s) 50

Updated on Apr 14, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.