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https://hdl.handle.net/10356/7498
Title: | Modeling customers' intentions to repurchase online. | Authors: | Li, Shenyu. | Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2003 | Abstract: | Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology acceptance model (TAM) (Davis 1989). | URI: | http://hdl.handle.net/10356/7498 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Theses |
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NBS-THESES_428.pdf Restricted Access | 2.02 MB | Adobe PDF | View/Open |
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