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Title: Modeling customers' intentions to repurchase online.
Authors: Li, Shenyu.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2003
Abstract: Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology acceptance model (TAM) (Davis 1989).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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