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|Title:||Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company||Authors:||Balakrishnan Seshan
Koh, Roy Cheong Seng
Long, Keith Wei Keat
Mathew, Samuel John
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||2003||Abstract:||The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic underpinnings of the microbrewing beer industry in Ireland and the reasons for its growth and continued potential.||URI:||http://hdl.handle.net/10356/7511||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
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