Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7511
Title: Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company
Authors: Balakrishnan Seshan
Koh, Roy Cheong Seng
Long, Keith Wei Keat
Mathew, Samuel John
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic underpinnings of the microbrewing beer industry in Ireland and the reasons for its growth and continued potential.
URI: http://hdl.handle.net/10356/7511
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

Files in This Item:
File Description SizeFormat 
NBS-THESES_44.pdf
  Restricted Access
1.28 MBAdobe PDFView/Open

Page view(s) 50

670
Updated on Feb 10, 2025

Download(s)

2
Updated on Feb 10, 2025

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.