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Title: Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company
Authors: Balakrishnan Seshan
Koh, Roy Cheong Seng
Long, Keith Wei Keat
Mathew, Samuel John
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic underpinnings of the microbrewing beer industry in Ireland and the reasons for its growth and continued potential.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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