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https://hdl.handle.net/10356/7518| Title: | 中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions | Authors: | 李炜 Li, Wei 李菘 Li, Song |
Keywords: | DRNTU::Business::Advertising::Moral and ethical aspects | Issue Date: | 2002 | Abstract: | This thesis attempts to investigate the causes and characteristics of the issue of false advertising from the viewpoint of economics, and to offer accordingly some policy prescriptions. | URI: | http://hdl.handle.net/10356/7518 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-THESES_446.pdf Restricted Access | 2.69 MB | Adobe PDF | View/Open |
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