Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7552
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dc.contributor.authorMai, Van Xuan.en_US
dc.date.accessioned2008-09-18T07:47:15Z-
dc.date.available2008-09-18T07:47:15Z-
dc.date.copyright2002en_US
dc.date.issued2002-
dc.identifier.urihttp://hdl.handle.net/10356/7552-
dc.description.abstractThis study argues that consumers with different literacy levels have different motivations, abilities and prior knowledge to process information from advertisements that result in different attitude changes towards brand information processing. The study examines whether information processing differs between and less literate consumers.en_US
dc.format.extent162 p.-
dc.language.isoen-
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising::Advertising method-
dc.titleCognitions and information processing from advertisements : more versus less literate consumers.en_US
dc.typeThesisen_US
dc.contributor.supervisorMarshall, Rogeren_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeMaster of Businessen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
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