Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7564
Title: Institutional glocal branding strategies with a special focus on : emerging markets.
Authors: Meghna Pant.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2004
Abstract: The purpose of this dissertation is to analyse the advantages for companies to use a glocal branding strategy for their well-established institutional brands. The theoretical analysis is based on David Aaker's models of branding and on articles, journals and books covering the internationalisation of brands.
URI: http://hdl.handle.net/10356/7564
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

Files in This Item:
File Description SizeFormat 
MeghnaPant04.pdf
  Restricted Access
7.8 MBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.