Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7571
Title: On global account management : a case study on the Hewlett-Packard / Compaq merger.
Authors: Mladen Rikanovic.
Keywords: DRNTU::Business::Management::Organizational change
Issue Date: 2004
Abstract: Examination of the emergence of global account management using the nine-field model as a theoretical framework. Customer management, industry consolidation, supplier reduction, corporate strategy and business relationships will also be analyzed.
URI: http://hdl.handle.net/10356/7571
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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