Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7581
Title: The influence of price, perceived risk and perceived quality in flight selection.
Authors: Ng, Poh Beng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines.
URI: http://hdl.handle.net/10356/7581
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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