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https://hdl.handle.net/10356/7581| Title: | The influence of price, perceived risk and perceived quality in flight selection. | Authors: | Ng, Poh Beng. | Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2001 | Abstract: | This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines. | URI: | http://hdl.handle.net/10356/7581 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-THESES_502.pdf Restricted Access | 674.61 kB | Adobe PDF | View/Open |
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