Please use this identifier to cite or link to this item:
Title: The influence of price, perceived risk and perceived quality in flight selection.
Authors: Ng, Poh Beng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

Files in This Item:
File Description SizeFormat 
  Restricted Access
674.61 kBAdobe PDFView/Open

Page view(s) 20

checked on Oct 28, 2020

Download(s) 20

checked on Oct 28, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.