Please use this identifier to cite or link to this item:
|Title:||E-commerce strategy for Singapore Airlines (SIA).||Authors:||Ong, Pang Shen.
Siow, Joel Wen Jaan.
|Keywords:||DRNTU::Business::International business::Retail::Computer networks||Issue Date:||2000||Abstract:||The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA.||URI:||http://hdl.handle.net/10356/7601||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.