Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7601
Title: E-commerce strategy for Singapore Airlines (SIA).
Authors: Ong, Pang Shen.
Siow, Joel Wen Jaan.
Keywords: DRNTU::Business::International business::Retail::Computer networks
Issue Date: 2000
Abstract: The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA.
URI: http://hdl.handle.net/10356/7601
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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