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Title: How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
Authors: Herold, Brigitte.
Peggy Sandrasari Tjakradisurya.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1999
Abstract: The objective of this study is to investigate the existence of Psychological Just Noticeable Difference (PJND) in Singapore and Switzerland and to examine consumers' attitude towards price promotions. Our findings demonstrate the existence of PJND level differences across cultures.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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