Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7632
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dc.contributor.authorAparna Raoen_US
dc.contributor.authorXu, Ling Xiangen_US
dc.contributor.authorWu, Yun Yuanen_US
dc.date.accessioned2008-09-18T07:48:45Z
dc.date.available2008-09-18T07:48:45Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/7632
dc.description.abstractThis dissertation examined the efficacy of using contradictory propositions as a communication tool in advertising content targeted at East Asians.en_US
dc.format.extent34 p.
dc.language.isoen
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising::Advertising method
dc.titleA cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertisingen_US
dc.typeThesisen_US
dc.contributor.supervisorMarshall, Rogeren_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMaster of Business Administration (Marketing)en_US
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