Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7661
Title: Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
Authors: Sidharth Haralalka.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational consumer goods companies (ii) to determine the upcoming trends in macro marketing strategies.
URI: http://hdl.handle.net/10356/7661
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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