Please use this identifier to cite or link to this item:
Title: Trends in macro-marketing strategies of consumer goods multinationals a special focus on regionalization.
Authors: Sidharth Haralalka.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: The basic purpose of this dissertation is to examine and describe the trends of macro marketing strategies being followed by large multinational consumer goods companies. The main objectives of the paper are (i) to determine the current macro marketing strategies being followed by multinational consumer goods companies (ii) to determine the upcoming trends in macro marketing strategies.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

Files in This Item:
File Description SizeFormat 
  Restricted Access
5.59 MBAdobe PDFView/Open

Page view(s) 5

checked on Oct 21, 2020

Download(s) 5

checked on Oct 21, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.