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Title: Effects of peer pressure on endogenous goal setting and performance
Authors: Lim, Wee Meng
Chua, Shannen Qi Shan
Tan, Li Xuan
Keywords: DRNTU::Social sciences::Economic theory
DRNTU::Social sciences::Sociology::Social influence
Issue Date: 2019
Abstract: We investigate whether peer pressure has effects on endogenous goal setting and performance. Subjects are recruited into an experiment where they have to complete a simple, real effort task where the output is perfectly observable. They are randomly assigned to any of the 3 groups (Control, Screen, Announcement). The presence of comparison to other subjects in the group acts as a form of peer pressure to the subjects. Subjects are paid on a piece rate basis along with a bonus that increases monotonically with their performance when their goals are achieved. This incentivizes subjects to set challenging yet attainable goals that can heighten their performance to their maximum. We have 2 main results. Firstly, we find that the effects of peer pressure on endogenous goals are significant in males. Secondly, we find that individuals whose rankings range from middle to the last place are most likely to be positively affected by peer pressure.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SSS Student Reports (FYP/IA/PA/PI)

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