Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7675
Title: Veritas software corporation : marketing challenges in China
Authors: Co, Stephen Vincent
Wu, Sophia Wei Bing
Lai, Howe Cheong
Tham, Puah Ling
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2006
Abstract: With the increasing relevance of the case study research methodology to problem solving in real-life business situations, this dissertation documented a case study on Veritas Software Corporation, Shanghai Office's (VRTS) market challenges, in China's software industry. More specifically, the main objective would be to apply selected western theories to Veritas' challenges in China, to demonstrate how successfully these theories could be integrated with its business practices in the current business environment of China.
URI: http://hdl.handle.net/10356/7675
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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