Please use this identifier to cite or link to this item:
|Title:||Exploring hedonic purchase behaviors : essays on impulse buying behaviour||Authors:||Piyush, Sharma||Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2006||Source:||Piyush, S. (2006). Exploring hedonic purchase behaviors : essays on impulse buying behaviour. Doctoral thesis, Nanyang Technological University, Singapore.||Abstract:||A central question in consumer research is how consumers make purchase decisions. Prior research has highlighted a need to explore the relationships between scales representing different forms of purchase behavior to yield insights into the structure of purchase-related personality traits and help understand how these traits are organized within an individual consumer. This need is addressed in three different but inter-related essays, all in the context of hedonic purchase behaviors. These essays explore relevant consumer traits and their association with purchase behavior in different contexts to provide a better understanding of the complex motivation and psychological processes underlying these behaviors. In the first essay, the association of two common hedonic purchase behaviors (impulse buying and variety seeking) with three relevant consumer traits (consumer impulsiveness, optimum stimulation level and self-monitoring) is explored using two empirical studies. In the second essay, the issue of cross-cultural measurement equivalence of consumer impulsiveness scales is investigated using confirmatory factor analysis and structural equation modeling approaches with a series of studies in Singapore and the US. Finally, in the third essay incidence of impulse buying in explored in the services context and some key differences and similarities are highlighted with that in the products context.||URI:||https://hdl.handle.net/10356/7717||DOI:||10.32657/10356/7717||Rights:||Nanyang Technological University||Fulltext Permission:||open||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
Page view(s) 5852
Updated on May 9, 2021
Updated on May 9, 2021
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.