Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/77283
Title: Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
Authors: Lee, Nicholas
Keywords: DRNTU::Social sciences::Psychology
Issue Date: 2019
Abstract: Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating the psychological concepts of idealistic and pragmatic mindsets as well as an individual’s cause-related identity, this study seeks to expand the understanding of controversial CSR and its effects on both consumer attitudinal and behavioural intention outcomes.
URI: http://hdl.handle.net/10356/77283
Schools: School of Social Sciences 
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SSS Student Reports (FYP/IA/PA/PI)

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