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|Title:||The influence of collectivism and individualism on consumer complaint behaviour||Authors:||Dewitt, Thomas Scott
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2000||Abstract:||In an age of mature markets and competitive environment, many companies are investing in maintaining a loyal customer base. Customer satisfaction is increasingly becoming a key component in companies business strategies due to its potential impact on word-of-mouth, repeat-purchase behaviour, customer loyalty and firm profit.||URI:||http://hdl.handle.net/10356/7729||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
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