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Title: The influence of collectivism and individualism on consumer complaint behaviour
Authors: Dewitt, Thomas Scott
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: In an age of mature markets and competitive environment, many companies are investing in maintaining a loyal customer base. Customer satisfaction is increasingly becoming a key component in companies business strategies due to its potential impact on word-of-mouth, repeat-purchase behaviour, customer loyalty and firm profit.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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