Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7729
Title: The influence of collectivism and individualism on consumer complaint behaviour
Authors: Dewitt, Thomas Scott
Barkathunnisha
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: In an age of mature markets and competitive environment, many companies are investing in maintaining a loyal customer base. Customer satisfaction is increasingly becoming a key component in companies business strategies due to its potential impact on word-of-mouth, repeat-purchase behaviour, customer loyalty and firm profit.
URI: http://hdl.handle.net/10356/7729
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

Files in This Item:
File Description SizeFormat 
NBS-THESES_636.pdf
  Restricted Access
8.01 MBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.