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Title: An investigation of the consumer socialization process of rural migrant workers in China.
Authors: Wang, Jian Feng.
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2002
Abstract: This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates, with few prior encounter with consumer products.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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