Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7786
Title: Exploring adoption of Internet shopping by individualists and collectivists.
Authors: Wong, Dorren Chai Chian.
Yee, Chin Hui.
Keywords: DRNTU::Business::International business::Retail::Computer networks
Issue Date: 2001
Abstract: The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investigated.
URI: http://hdl.handle.net/10356/7786
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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