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|Title:||Exploring adoption of Internet shopping by individualists and collectivists.||Authors:||Wong, Dorren Chai Chian.
Yee, Chin Hui.
|Keywords:||DRNTU::Business::International business::Retail::Computer networks||Issue Date:||2001||Abstract:||The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investigated.||URI:||http://hdl.handle.net/10356/7786||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Theses|
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