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Title: Tastefully leather
Authors: Heng, Wilson Wei Liang
Keywords: DRNTU::Visual arts and music::Visual arts
Issue Date: 2019
Abstract: Leather products have been around for a long time. Technology advancement has made producing synthetic leather affordable, accessible and of good quality. Yet, the demand for genuine leather continues. Brands also like to label their items as genuine leather as a selling point or a mark of authenticity. It is not necessary to use genuine leather in these products. There is simply too much damage done to animals, the environment and even humans in the production of genuine leather and products. Despite vegan leather being available and used in production of leather products, genuine leather retains its glory and demand. This project seeks to understand how best to advocate for vegan leather and persuade consumers to choose the vegan versions over genuine ones by increasing awareness on vegan leather and the accessibility of it.
Schools: School of Art, Design and Media 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:ADM Student Reports (FYP/IA/PA/PI)

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