Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7792
Title: Preliminary model of the association between relationship strength and customer retention.
Authors: Wong, Jimmy Shiang Yang.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: A preliminary model to measure the association between relationship strength and customer retention which is further tested in two business environments, Business-to-business (B2B) and Business-to-consumer (B2C).
URI: http://hdl.handle.net/10356/7792
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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