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Title: Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT
Authors: Chang, Meng Yi
Khoo, Malinda
Marini, Regina
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2004
Abstract: This paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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