Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7811
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dc.contributor.authorChang, Meng Yien_US
dc.contributor.authorKhoo, Malindaen_US
dc.contributor.authorIndrawatien_US
dc.contributor.authorMarini, Reginaen_US
dc.date.accessioned2008-09-18T07:51:39Z
dc.date.available2008-09-18T07:51:39Z
dc.date.copyright2004en_US
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/10356/7811
dc.description.abstractThis paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor
dc.titlePursuing business opportunities in life sciences logistics in Vietnam : a case study of TNTen_US
dc.typeThesisen_US
dc.contributor.supervisorTang, Hung Keien_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMaster of Business Administrationen_US
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