Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/7811
Title: | Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT | Authors: | Chang, Meng Yi Khoo, Malinda Indrawati Marini, Regina |
Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 2004 | Abstract: | This paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam. | URI: | http://hdl.handle.net/10356/7811 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Theses |
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File | Description | Size | Format | |
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NBS-THESES_71.pdf Restricted Access | 1.43 MB | Adobe PDF | View/Open |
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