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https://hdl.handle.net/10356/7838| Title: | Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach | Authors: | Yan, Lei | Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2005 | Abstract: | Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers. | URI: | http://hdl.handle.net/10356/7838 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-THESES_734.pdf Restricted Access | 1.77 MB | Adobe PDF | View/Open |
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