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Title: Marketing strategy for Dubai mall
Authors: Kwek, Joo Siang
Toh, Kia Wee
Vijay Balan
Yong, John Ming Shyan
Keywords: DRNTU::Business::Marketing
Issue Date: 2006
Abstract: The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also gather information based on our observation and interviews with shoppers to the malls in Dubai and around the globe. The study will enable us to gain insight of what works for a retail mall and the potential pitfalls.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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