Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7856
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dc.contributor.authorYong, Yoon Mei.en_US
dc.date.accessioned2008-09-18T07:52:23Z-
dc.date.available2008-09-18T07:52:23Z-
dc.date.copyright2000en_US
dc.date.issued2000-
dc.identifier.urihttp://hdl.handle.net/10356/7856-
dc.description.abstractJapanese visitors are an important segment of visitors that have contributed significantly to Singapore's annual receipts of visitors' expenditures. However, we are witnessing a declining trend in the expenditure level of the Japanese visitors in the recent years and this phenomenon has motivated the current study which aims to enhance understanding of the Japanese visitors' shopping and purchasing behaviour.en_US
dc.format.extent158 p.-
dc.language.isoen-
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titlePurchasing behaviour of the Japanese visitors, an application of the theory of planned behaviour.en_US
dc.typeThesisen_US
dc.contributor.supervisorCha, Taihoonen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMaster of Businessen_US
dc.contributor.supervisor2Mummalaneni, Venkatapparaoen_US
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