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Title: Once upon a dream : Disney princesses and female gender role perceptions
Authors: Lau, Amanda Chloe
Keywords: Social sciences::Sociology
Issue Date: 2019
Abstract: Disney Princess films have been widely acclaimed for its ability to blend fantasy and reality seamlessly, and is commonly associated with its moral educational benefits. However, it can also be the perpetrator of existing inequalities in society. Applying the social construction of gender framework, this study aims to examine whether film portrayals of Disney Princesses affected perceptions of female gender roles, by utilising qualitative interviews. Findings revealed that such films did not have a significant impact for millennial Singaporean women, who believed that the effects of Disney’s gendered representations would be more consequential for children. Despite recognising the deleterious consequences of Disney’s gendered portrayals, participants emphasized their continual support as the psychological gratification they derived from these films took precedence. By examining how millennial Singaporean women perceived such films, this study potentially informs future Disney audiences about the importance of developing critical media literacy skills, to counter Disney’s hegemonic influence.
Schools: School of Social Sciences 
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SSS Student Reports (FYP/IA/PA/PI)

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