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Title: Marketing strategies of Chinese national banks.
Authors: Zheng, Yanjun.
Zhu, Yong.
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 2005
Abstract: Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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