Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/7905| Title: | Marketing strategies of Chinese national banks. | Authors: | Zheng, Yanjun. Zhu, Yong. |
Keywords: | DRNTU::Business::Finance::Banking | Issue Date: | 2005 | Abstract: | Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion). | URI: | http://hdl.handle.net/10356/7905 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-THESES_795.pdf Restricted Access | 2.46 MB | Adobe PDF | View/Open |
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