Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/7905
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dc.contributor.authorZheng, Yanjun.en_US
dc.contributor.authorZhu, Yong.en_US
dc.date.accessioned2008-09-18T07:53:10Z-
dc.date.available2008-09-18T07:53:10Z-
dc.date.copyright2005en_US
dc.date.issued2005-
dc.identifier.urihttp://hdl.handle.net/10356/7905-
dc.description.abstractCompares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion).en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Finance::Banking-
dc.titleMarketing strategies of Chinese national banks.en_US
dc.typeThesisen_US
dc.contributor.supervisorTan, Kok Huien_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeMaster of Business Administrationen_US
item.grantfulltextrestricted-
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