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Title: Identification of dimensions for successful marketing of treasury outsourcing services
Authors: Chan, Siau Yen
Lee, Shaw Beng
Lim, Pearl Mei Ling
Vu, Thuy Dung
Keywords: DRNTU::Business::Finance::Bank management
Issue Date: 2003
Abstract: Treasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the largest players in this niche industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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