Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/79324
Title: On the effect of demand randomness on inventory, pricing and profit
Authors: Chua, Geoffrey Bryan Ang
Liu, Yan
Keywords: DRNTU::Business::Operations management
Demand Randomness
Pricing Newsvendor
Issue Date: 2015
Source: Chua, G. B. A., & Liu, Y. (2015). On the effect of demand randomness on inventory, pricing and profit. Operations Research Letters, 43(5), 514-518. doi:10.1016/j.orl.2015.07.007
Series/Report no.: Operations research letters
Abstract: We consider a stocking-factor-elasticity approach for pricing newsvendor facing multiplicative demand uncertainty with lost sales. For a class of iso-elastic demand curves, we prove that optimal order quantity decreases in demand uncertainty for zero salvage value. This contrasts with fixed-price newsvendor results which depend on the critical ratio. Numerical tests show that optimal order quantity increases in demand uncertainty for high salvage value, low marginal cost, and low price-elasticity. We also report results on optimal price, service level, and profit.
URI: https://hdl.handle.net/10356/79324
http://hdl.handle.net/10220/38534
ISSN: 0167-6377
DOI: 10.1016/j.orl.2015.07.007
Schools: Nanyang Business School 
Rights: © 2015 Elsevier B.V. This is the author created version of a work that has been peer reviewed and accepted for publication by Operations Research Letters, Elsevier B.V. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1016/j.orl.2015.07.007].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:NBS Journal Articles

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